SUPAMART REWARDS LOYALTY PROGRAM PRIVACY POLICY

Privacy Policy
As of 23.10.26

1. Introduction

1.1. Karellas Family Trust No3, ABN 45 793 629 495 and Andmar Pty Ltd, ABN 28 155 460 772, trading as Supamart (Supamart, we, us or our), is committed to protecting the privacy of customers participating in the Supamart Rewards Loyalty Program.

1.2. This Privacy Policy explains how we collect, hold, use and disclose personal information in connection with Supamart Rewards.

1.3. Supamart Rewards is supported by the Go Rewards mobile application (Go Rewards App), operated by Slyp Pty Ltd, ABN 19 613 031 271 (Slyp).

1.4. This policy should be read together with Supamart’s general Privacy Policy, the Supamart Rewards Terms and Conditions and the Go Rewards App Privacy Policy.

2. Eligibility and Australian Mobile Number Requirements

2.1. Customers must have a valid, unique Australian mobile number to register for Supamart Rewards.

2.2. Australian residency is not required to participate in the Loyalty Program.

2.3. Customers under 18 years of age are eligible to join Supamart Rewards, subject to applicable laws and the registration requirements of the Go Rewards App.

3. Collection of Personal Information

3.1. We may collect the following personal information:

First and last name;
Email address;
Australian mobile phone number;
Date of birth or age, where required;
Postcode and other contact information;
Preferred or closest Supamart store;
Supamart Rewards membership number and account information;
Purchase and transaction history, including products purchased, transaction values and purchase frequency;
Loyalty Points balances, accruals and redemptions;
Participation in competitions, promotions and member offers;
Marketing and communication preferences; and
Other information provided when registering, updating an account or contacting Supamart.

3.2. Personal information may be collected directly from customers, through the Go Rewards App, at participating Supamart stores, through loyalty transactions or through authorised service providers.

3.3. Lite Account holders may initially provide limited information, such as an Australian mobile number, before completing full registration.

3.4. Supamart will only collect personal information that is reasonably necessary for operating the Loyalty Program or otherwise permitted by law.

4. Use of Personal Information

4.1. We may collect, hold, use and disclose personal information for the following purposes:

To register and administer Supamart Rewards memberships;
To identify members and process eligible purchases;
To calculate, allocate and redeem Loyalty Points and other benefits;
To provide personalised offers and member benefits;
To administer competitions, prize draws and promotions;
To communicate important membership information;
To respond to customer enquiries, complaints and requests;
To maintain accurate membership and transaction records;
To analyse customer shopping behaviour and improve our products, services and Loyalty Program;
To conduct marketing, planning, research and business analysis where permitted by law;
To detect and prevent fraud or misuse of the Loyalty Program;
To manage our relationships with service providers and business partners; and
To comply with applicable laws and regulatory requirements.

4.2. We may use purchase history and membership activity to understand customer preferences, develop relevant offers and improve the Supamart Rewards program.

4.3. Personal information will only be used for direct marketing in accordance with applicable law and the customer’s marketing preferences.

5. Disclosure of Personal Information

5.1. We may disclose personal information to:

Slyp Pty Ltd, as the operator of the Go Rewards App;
Technology, loyalty platform, point-of-sale and customer relationship management service providers;
Employees, contractors and authorised service providers assisting with Supamart Rewards;
Suppliers and commercial partners where necessary for authorised loyalty offers, promotions and business activities;
Professional advisers, including accountants, auditors and legal representatives;
Government agencies, regulators and law enforcement authorities where required or authorised by law;
Relevant parties in connection with a sale, restructure or transfer of our business; and
Other organisations where the customer has provided consent or disclosure is otherwise permitted by law.

5.2. Supamart may share relevant membership and transaction information with Slyp to enable the operation of the Go Rewards App and associated loyalty services.

5.3. Slyp handles personal information in accordance with its own Privacy Policy, available at:

https://www.gorewards.com.au/privacy-policy

5.4. Supamart does not currently disclose personal information directly to third-party suppliers and service providers located outside Australia. Where overseas disclosures occur in future, we will update this policy as required by applicable privacy laws.

6. Direct Marketing Communications

6.1. Supamart may offer customers the opportunity to receive marketing communications relating to products, promotions, competitions, discounts, events and loyalty offers.

6.2. Marketing communications may be delivered by email, SMS, push notification through the Go Rewards App or other permitted communication channels.

6.3. Consent to receive direct marketing is not a condition of Supamart Rewards membership.

6.4. Customers may choose whether to receive marketing communications and may opt out at any time without affecting their Supamart Rewards membership or ability to earn and redeem Loyalty Points.

6.5. Customers may opt out by:

Using the unsubscribe function in marketing emails or SMS messages;
Updating applicable communication preferences within the Go Rewards App; or
Contacting Supamart athello@supamartonline.com.au.

6.6. Where customers separately consent to receive marketing from Go Rewards, Slyp may send marketing communications in accordance with its own Privacy Policy and applicable laws.

6.7. Customers may manage applicable Go Rewards marketing preferences within the Go Rewards App.

6.8. Supamart and Slyp may continue to send essential service communications, including membership confirmations, security notifications, password resets, transaction information and important changes to applicable terms or policies.

6.9. Direct marketing activities will be conducted in accordance with applicable laws, including the Spam Act 2003 (Cth).

7. Competitions and Promotions

7.1. Supamart may collect and use membership details, purchase history and transaction information to administer competitions and promotions associated with Supamart Rewards.

7.2. This may include verifying eligibility, allocating entries, conducting prize draws, contacting winners and awarding prizes.

7.3. The Supamart Rewards $12,000 Launch Competition (28 October to 29 November 2026) is open to eligible fully registered Supamart Rewards members, including those under 18 years of age.

7.4. Lite Account holders are not eligible to enter the launch competition. Customers must complete full registration through the Go Rewards App to qualify.

7.5. Eligible members receive one competition entry per qualifying transaction containing at least one eligible product from a participating sponsor brand, provided their membership is scanned at checkout.

7.6. Where required by applicable laws or competition terms, limited winner information may be published or disclosed to relevant authorities.

7.7. Individual competitions and promotions may have additional Terms and Conditions, available at www.supamart.au.

8. Data Security and Storage

8.1. Supamart takes reasonable steps to protect personal information from misuse, interference, loss, unauthorised access, modification and disclosure.

8.2. Personal information may be stored in secure electronic systems operated by Supamart or authorised service providers.

8.3. Access to personal information is restricted to authorised personnel and service providers who require it for legitimate business purposes.

8.4. Supamart works with relevant technology providers, including Slyp, to support the secure operation of the Loyalty Program.

9. Retention and Account Inactivity

9.1. Supamart retains personal information for as long as reasonably necessary to administer the Loyalty Program, provide services and meet applicable legal obligations.

9.2. Supamart Rewards accounts may be considered inactive after 18 consecutive months without an eligible purchase or other qualifying membership activity.

9.3. Inactive accounts may be closed in accordance with the Supamart Rewards Terms and Conditions.

9.4. Where an account is closed or deleted, personal information will be deleted or de-identified when no longer required, subject to applicable legal, regulatory, fraud-prevention and recordkeeping requirements.

9.5. Loyalty Points remain active where a member identifies their Supamart Rewards membership when making at least one eligible purchase at a participating Supamart store within every consecutive 18-month period. If no such qualifying activity occurs for 18 consecutive months, remaining Loyalty Points may expire in accordance with the Supamart Rewards Terms and Conditions.

10. Access and Correction

10.1. Customers may request access to personal information held by Supamart or request correction of inaccurate or outdated information.

10.2. Requests can be submitted to:

hello@supamartonline.com.au

10.3. Supamart will respond to requests in accordance with applicable privacy laws.

10.4. Certain membership details and communication preferences may also be updated through the Go Rewards App.

11. Privacy Complaints

11.1. Customers who have concerns about how their personal information has been handled may contact the Supamart Privacy Officer.

Email: hello@supamartonline.com.au

11.2. Supamart will investigate privacy complaints and respond within a reasonable timeframe.

11.3. Customers who are dissatisfied with the outcome may contact the Office of the Australian Information Commissioner (OAIC), where applicable.

12. Changes to This Privacy Policy

12.1. Supamart may update this Privacy Policy from time to time to reflect changes to the Loyalty Program, business practices, technology or applicable laws.

12.2. The latest version will be available on the Supamart website:

www.supamart.au

12.3. Where changes materially affect how personal information is handled, Supamart will provide appropriate notice where required by law.

13. Contact Information

For privacy enquiries, requests or complaints, please contact:

Supamart Privacy Officer

Karellas Family Trust No3 and Andmar Pty Ltd

ABN 45 793 629 495 and ABN 28 155 460 772

Suite 1, 287 Military Road, Cremorne NSW 2090